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many product teams, designers are often brought into problems after the solution has already been roughly defined. It could be a request for a new feature or redesigning a few screens to improve usability. Occasionally, PMs would mention that a certain step had poor conversion or high abandonment. But as designers, we were rarely involved deeply in the investigation behind those numbers. Part of the reason is that designers are usually expected to focus on user experience, while metrics and behavioral analysis sit elsewhere. In some environments, especially outsourcing, access to data can also be limited. And sometimes, we just don’t realize there’s another layer worth exploring beyond the interface itself. As a result, the design process naturally leans toward intuition, UX principles, and competitive patterns aimed at improving the experience for the general user base rather than a specific group of users. 

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Based on these findings, I hypothesize that first-time users withdrawing large amounts (>1,000 USDT) may experience higher uncertainty during the withdrawal process, especially when multiple network decisions are involved.\n\nThe combination of higher financial stakes and network complexity may increase caution, leading users to spend more time in the flow before eventually abandoning it. 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To validate this, I segmented the funnel into first-time withdrawal users and experienced users. 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To validate this, I segmented the funnel into first-time withdrawal users and experienced users. 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